Every project starts with understanding it’s issues. This was no different at VVV Cadeaukaarten. The previous platform didn’t score well with their customers (and apart from the outdated technical solutions) it was time for a massive overhaul. Since VVV Cadeaukaarten has a very large customer base I opted to gather as much input from the customer support department. Together with the team at VVV Cadeaukaarten, we analyzed the input and started to draw out solutions in several ideation sessions.
These sessions lead to the first wireframes and sketches which we prototyped and tested with the users.
VVV Cadeaukaarten features a couple of unique functionalities such as the extensive store locaters, the code for code and the amount checker functionalities. Since these differ from a regular e-commerce user flow, we decided to test these thoroughly in the UX Lab at Proud Nerds. Seen in the video below.
The main insights we gained from the user tests were positive. Users liked to navigate and generally understood the complex solutions we created. The unclear parts were presented and prioritized in the product backlog for the development teams to be picked up.
Development of this project is continuing. After getting the major components of the MVP done, we’ve started focusing on optimizing smaller components. We continually monitor the conversion rates and gather insights from the customer support department to further enhance the overall experience of VVV Cadeaukaarten.